👋 If you’re new to this newsletter - Welcome!

What’s new from Coach Pri?

• Health Update: I’ve missed writing this newsletter and sharing with all of you these past 4-5 weeks! I’ve had respiratory sickness on and off since Feb, and in April things got worse.

• I’m happy to report that I’ve made a 100% recovery, and am back to doing what I love - working with clients! (and this newsletter will be back to it's weekly cadence again).

• 🤩 Celebrating a milestone - The total views of videos I created with Stanford Online to help PMs with interviews (my content, their studio!) have reached 81k views total 😀 !! Check them out in PM interview tips section below..

• Completed my 4th PM cohort at Stanford: I’ve finished coaching the spring PM Accelerated program cohort at Stanford!

  This means I’ve now taught PM skills to over 400 people, from 15+ countries, including at Stanford, Product School, and through my own business!
  If you’re a recent Stanford program grad reading this, congrats! 👏 Please reach out and schedule a free career brainstorm call - I’d love to meet you, and see if or how I can help fast-track your career!
  

• “Fast-track your PM Career” - Group Coaching Program - I’m kicking off this program afresh - the dates are May 27 - July 12.

  Limited spots are remaining (max group size = 10-12). More info at the bottom of this email..

• Website launch: I had to put my website work on hold with the health challenges, but I’m close! Planning to launch in the next few days! 

  😮 Did you know that I can help you get employer reimbursement for my coaching programs? As me how!

  (P.S. If you do not wish to get this email, you can unsubscribe using the link in the footer).

Product Management News & Industry Trends

• Increasing expectations for PMs to drive WTP: Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. WTP helps SaaS companies choose optimal prices for their products, and prioritize features or evaluate feasibility of new initiatives.
  
  Given the current market landscape of increased competition, PMs who understand WTP and what drives it are in demand, and if you are good at customer/user adoption, even better! Read more about WTP and how to improve this metric.
  

• Fractional PMs: Many years ago, getting an APM role, or an internship were the only ways to transition to PM (apart from rare cases like me who transitioned from other roles such as Program Management). Enter, the emerging role of a “Fractional PM”. If you’re an Aspiring PM, consider applying to these roles, as your gateway to a full time PM role at a larger or top 10 tech company, or start-up.
  

• The AI News Wars: 8 major U.S. Newspapers are suing OpenAI Microsoft for copyright infringement, on top of a similar case filed by The New York Times against both companies. Google faces similar lawsuits. If you’re a PM working on AI-based products (which you will be in the next few years, if you aren’t already) - you also want to validate the data sources for your model training data, ensuring you have permission to use it officially. While lawsuits are no big deal for big tech companies, an AI startup could stand to lose a lot in such cases.

Hiring Updates

Who’s hiring for PM roles (U.S. + Globally)?

I know that looking for a job is hard! So here are specific links to hiring manager or recruiter posts, that give you an insider’s edge while applying..

• Stripe continues to hire PMs, all over the world..here is the hiring manager’s post.

• Someone on the Heroku team at Salesforce is hiring for engineering roles.

• The paid search team at Salesforce is hiring for PM roles.

• SOCi is hiring for Product Marketing Manager roles..

• Plant-based Meal delivery startup Thistle is hiring for PMs

• Self-driving startup Monarch is hiring for Product Leader and Product Manager roles.

  Check out this job board for more open roles.

Upcoming Product Conferences (May-June)

1. The Women-in-Product or WIP conference is coming up soon (May 14-15), with the theme of “Evolve & Excel”!

   I don’t have my conference tickets yet, but I do have my tickets to a local, in-person, WIP post-conference after-party here in San Jose! Email me if you’d like to join!

   While researching WIP, I came across this very insightful article on how and why we ended up with such a lack of women PMs in tech.

2. The Product-led summit is coming up in Vegas!

3. ProductCon New York is coming up - as a past Product School instructor I do get a few free passes to these events usually that I give away to clients or friends. Look out for any updates in this newsletter in the next 2 weeks!

4. And if you’re in Paris, the city of lights, there is the La Product Conf coming up on the 15th of May!
   
   P.S. If you are working full time, ask your manager to sponsor these! Not all conferences are great (do not over-invest). Talk to people who’ve been at that conference!
   P.P.S. One of my clients said that they wasted so many precious $$ on conferences, that they wish they had instead used in working longer with me as a coach, since they found the value to be wayy higher! 😊 

PM Career/Interview Tips of the Week

I collaborated with Stanford Online in the spring of 2023 to create several videos for their channel, (my content, their studio and production)…

Two of those videos are shorts about Product Strategy, that elusive PM topic that everyone seems so confused about 😁 One of these Product Strategy shorts has 21K views, so sharing them both below..

• Watch this YouTube video on “Tips on how to answer a Product Strategy question in an interview”…AND

• This video which covers “An example of answering Product Strategy interview questions”.
  
  Note: While these videos above are great, they are too short for me to dig deeper into Product Strategy, but I do plan to make more long-form, case-study videos about this topic on my own Youtube channel!
  
  Are you ready to deep dive into the ocean of Product Strategy? 😅 If yes, check out Gibson Biddle’s (ex-VP of Netflix) talk on Youtube. Or, read his blog.
  
  If you want to read about a separate but related topic, monetization strategy - check out my Medium blog on that topic!
  
  💥 What are your biggest challenges in answering Product Strategy questions? Please reply to this email and share with me!

Do you want to fast-track your Product Management Career? Here are some ways I can help:

PM Coaching & Training Programs:

1. Fast-track your PM career - Group Career Coaching (8 weeks, 2 sessions per week, bonus - two 1:1 sessions with me!)

2. 1:1 PM or PM Leader Career Coaching Package (8 weeks)
   
   👉️ Want to try for employer reimbursement? Ask me how!
   
   🤑 Referral Bonus offer: Refer someone, and if they are a good fit, and sign up for any of my programs, you get a $100 gift card, or cash! 

Want to learn more about any of the programs above?
👉️Book a 15 minute career brainstorm call with me to learn more!

💥 Despite the tough job market last year, I helped my clients land roles at Meta, T-Mobile, Disney, FedEx, CVS-Health, and more, often at one level higher!
Here’s what my clients say about me! 😃 

If you’re not yet ready to book your free 15 minute call..

Check out these free resources I’ve created!

1. YouTube videos on PM careers, interviews and more. Please Subscribe, so you don’t miss out on new videos! 

2. Read my eBook, a collaboration with Stanford University, on the Product Management Lifecycle.