We went zip-lining at Mt. Hernon Adventures for a short spring break !
👋 If you’re new to this newsletter - Welcome!
What’s new from Coach Pri?
👋 Hey there,
I hope you had a beautiful Easter 🐰🥕 — and whether you celebrated or not, I hope this season of renewal brings you back to something important: belief in yourself, and trust in your path… even when things feel uncertain, or chaotic around you.
I spent a couple of beautiful days with my family in the redwoods — doing 7 (!!) ziplines. The first couple were equal parts fear and hesitation… and then suddenly, it became pure exhilaration. It genuinely felt like flying.
I could look down and see the beautiful river run through the forest, and for a moment there I thought I was inside Jurassic Park (but without the dinosaurs he he 😂)!
And in many ways, this whole experience reminded me of what many PMs are experiencing with AI right now — uncomfortable at first, a little intimidating… but incredibly empowering once you get past that initial barrier.
🎈 COHORT # 7 - PM Level-Up cohort:
The next PM Level-Up Cohort kicks off April 27th and runs through June 5th — with post-program support included. This cohort has a deeper focus on AI product thinking — so you’re not just keeping up, but actually standing out in today’s market (both on the job and in interviews).
⚡ You don’t have to wait to start. You can jump in right away, get a head start, and join current sessions at no extra cost.
👥 It’s a small, high-touch group (just 10 PMs), and we already have a few people signed up, and working on their PM narrative, resume, success stories and more.
🎯 Early bird pricing is gone — and the last few bonuses will be closing soon.
If you’ve been thinking about making a move, this is the window. More details are at the bottom of this email. 👇
👉 TLDR., if you’d like to assess fit, book a free 15-min call asap. (Only Wednesday & Friday slots remain on my calendar next week, rest are booked)!
P.S. If this newsletter is helpful, please move it out of Promotions and into your primary inbox so you don’t miss future issues. I appreciate you. 💙
Upcoming AI Summit/Virtual Conference
🎉 I’m speaking at “Break the Pattern” — a free virtual Tech & AI Products Summit for #IWD (International Women’s Day) 2026!
I’ll be diving into a topic I’m seeing everywhere right now:
“When everyone can build, who decides what’s worth building?”
👉 In my session, I’ll share:
What’s actually changing in the PM role in an AI-first world
What it takes to get your first or next Senior to Director level AI PM role
The common traps PMs fall into when “building becomes easy”
Practical ways to make better product decisions and stand out
🗓 When: My talk is on Saturday, April 18th, 11:00 – 11:25 AM PT
📍 Where: Your Next Win virtual event space
Come join me to explore the latest in AI through games, talks, and live demos — and connect with a global community of ambitious product builders.
✨ The best part — you can use my personal invitation code 5NVZR63 for free access!
(And yes — allies of all genders are absolutely welcome 💟)
Other key dates:
Good Vibes Buildathon: April 1–18, 2026
LIVE Virtual Summit: April 17–19, 2026
Join us for learning, community, and meaningful conversations with fellow PMs.
🔥 Here’s your personal invitation link to the conference!
PM Insight of the Week
If you’re going through AI PM interviews right now, especially at Senior PM & above levels, you may notice they are turning into a double edged sword ⚔:
❌ If you don’t understand Gen AI or Agentic AI tools, and key technical concepts well enough, you won’t perform strongly in interviews.
❌ If you over-project yourself as “a hands-on builder”, but lack PM judgment, communication, and leadership, that won’t be enough to get hired either.
My clients from the Product-with-Pri Community, and PMs from my network who are Senior and Principal roles are balancing both:
💚 Hands-on AI fluency + strong product judgment, and that’s what’s helping them land senior level AI PM offers from top tech companies and startups!
💫 What this looks like in interviews:
“How will you balance speed vs model accuracy tradeoffs while under leadership pressure to launch?”
“Tell me about a time you blended traditional ML with GenAI — what challenges and opportunities did you see?”
“If you’re improving model accuracy, when would you use RAG vs fine-tuning?”
“What are the biggest challenges you’ve faced in taking an AI product from prototype to production?”
👉 Here is an AI PM Interview Portfolio Kit in GitHub that you can fork and use for your own portfolio — built by one of my clients and graciously shared with the PM community. Feel free to add your own creativity and voice to it, so you’re telling YOUR story in an authentic way, not copying someone else’s! 😉
Who’s hiring (job posts from my network)
Curated list of live roles from hiring managers & recruiters in my network:
Frame - Hiring for multiple Product roles → HM Post
Autodesk - Hiring a Sr. PM, Tandem & Digital twins, in Canada → HM Post
Chief - Hiring a Sr. PM, Salesforce & Martech, New York → HM Post
Socure - Hiring a Sr. PM, Document verification (remote) → HM Post
Garner Health - Hiring a Sr. PM, Commercial products, NYC → Linkedin Post
Chargepoint - Hiring a Sr. PM, Customer Exp., SF Bay area → HM Post
SalesAi - Hiring a Sr. PM, AI Platform (remote) → HM Post
Amazon - Hiring a Principal PM, AWS, Insights & Optimizations → HM Post
Amazon - Hiring a Principal PM, Devices/Services Sustainability → HM Post
Yelp - Hiring a Principal PM, Sales & Customer Success → HM Post
Adobe - Continues to hire for multiple open PM roles → HM Post
📌 Quick plug: I’m hiring a full stack developer (someone hands-on with building production grade Agentic AI products), part time, based out of India, primarily through referrals. I’m offering a $100 referral bonus, if you refer someone, and I decide to work with them. So, if you know someone, please send them my way! 🙏👉 More roles? Check out trueup.io/jobs.
Ready to operate at the next level in 2026?
If this newsletter resonated — and you’re thinking about your next move, bigger roles, improving your leadership presence, or how to show up more strongly in interviews…
💬 Here’s what one PM recently shared after their PM Level-Up Program journey:
“I felt incredibly prepared for interviews while still being my authentic self.
Pri helped me tell my story in a way that truly stood out — and I ended up with two job offers.”
A 6-8-week high-touch VIRTUAL coaching program for Senior to Director-level PMs, limited to 10 spots.
Upcoming cohort #7 - starts April 27th! (no cohort after that until August)
It’s one of the most comprehensive and practical PM programs out there —something my clients consistently call out in their reviews Google Reviews 😉
Even in a tough job market, my proprietary, proven methods, frameworks and supportive, personalized coaching approach have empowered clients to drive outcomes such as multiple offers, significant raises, promotions (sometimes after years of being overlooked), increase in confidence, leadership impact & scope.
Designed for experienced product leaders who want to:
Strengthen judgment and leadership presence
Build AI PM skills for real-world impact and interviews
Prepare for promotion, expanded scope, or a thoughtful next move
Structured coverage of topics - strategy, design, execution, metrics, leadership, behavioral & case interviews — with a senior-level lens, and with Gen AI context.
I’ve worked with 50+ Senior Product Leaders (Sr PM to Head of Product levels) at top tech companies across the U.S. (Amazon, Netflix, Stripe, Google, Meta, Adobe, Cisco, Apple, Nvidia, Intuit, Intel and more), and several high growth startups, who’ve expanded scope, moved to the next level, strengthened compensation, and — most importantly — built confidence in showing up as the leaders they want to be.
Not ready to work with me yet ? I got you covered!
If you want a clearer view of your current strengths and growth areas, I’ve created a PM Skill Level Assessment Test (aka, an in-depth quiz 😉 ) used by experienced product leaders to assess where they are.
What I’m seeing more clearly than ever right now — and working behind the scenes with organizers shaping events and summits such as “Break the Pattern” — is this:
Momentum doesn’t come from doing more.
✅ It comes from thinking and operating differently.
From consuming content → to engaging in real conversations
From preparing in isolation → to practicing under pressure
From understanding AI concepts → to using them to make better product decisions
That’s the shift.
Because in today’s market, the bar isn’t just “be a good PM” or “know AI.”
It’s:
👉 Can you think clearly in ambiguity, when there’s no clear precedent or playbook?
👉 Can you connect product judgment with evolving technology?
👉 Can you make decisions that actually move things forward?
That’s where real confidence — and real differentiation — starts to show.
And honestly… those are the moments that never get old to watch.
🫶 If you’re on that journey right now — breaking old patterns, building new skills, and stepping into what’s next — I’m right here with you.
Until next time,
— Coach Pri
