Out with Piper for a walk!
👋 If you’re new to this newsletter - Welcome!
What’s new from Coach Pri?
👋 Hey there,
How’s the start of the year been for you? January has completely flown by for me — in that how-is-it-already-the-end-of-the-month kind of way.
This is also the point where things start to shift. Gyms are packed the first week of January… and a lot quieter by the end of the month. The same thing tends to happen with career intentions too 😉
Q1 planning ramps up. Goals get locked. The grind takes over.
And once again, the idea of leveling up your PM career — that next role, promotion, or pivot — quietly gets pushed to “later.” And as we know, “later” often turns to 2, 3 or 5 years, or “never”.
If this year is the one where you don’t want “later” to turn into “never,” read this next 👇
⚠️ Important timing note:
🎈 The PM Level-Up Program starts in less than 2 weeks - Feb 9th to April 3rd!
Last day to enroll: Friday Feb 6th!
Once this cohort is full, I won’t be taking on any new clients until April 3rd, when the cohort ends. If you’ve been thinking about working with me, this is your moment.
The PM Level-Up Program is an 8-week experience with a cohort of senior product leaders who are serious about their next move — designed to help you be interview-ready before Q1 wraps, while hiring momentum is still strong.
The best part: we cover core PM skills, interview skills, and leadership skills — which means if your employer offers a learning or education stipend, you may be able to get reimbursed for part of the program!
👉 Curious if it’s the right fit for you?
Let’s assess fit.
P.S. - If you find this newsletter useful, please move it out of your Promotions tab in Google, and into your inbox, & mark me as a safe sender, so you don’t miss any upcoming ones - Thank you!
What I’m hosting right now → come practice!
🎥 Free PM 7-Day Storytelling / Behavioral Interview Challenge (YouTube)
It’s not too late to join. New videos are dropping Friday, Saturday, Sunday, and Monday.
How to participate:
👉 Watch the YouTube playlist → here
🔔 Subscribe so you’re notified each morning when a new video drops
✍🏽 Each video includes a challenge / practice question in the description
💬 Share your answer with me on LinkedIn
🧠 I’ll be giving feedback on a few selected responses next week, at the end of the challenge
PM Insight of the week
🧠 Many hiring manager questions are really testing a set of leadership skills — not trivia.
Clients have shared hiring manager questions like:
“Who would make a better Product Manager — Spider-Man or Batman? Why?”
“What’s a hill you’re no longer willing to die on as a Product Leader?”
One client who grew up in China asked me: “I’m not familiar with U.S. superheroes. What should I do if I get a question like this?”
I told her to own it — confidently.
She chose Monkey King 🙈 😅 , gave a bit of context for the interviewer, and explained why he’d make a great PM — adaptable, resourceful, and learning from mistakes.
That answer wasn’t about mythology.
It was about how she handled an unfamiliar situation with clarity and confidence.
Hiring managers aren’t testing pop culture knowledge.
They’re evaluating a combination of skills:
Adaptability — how quickly you adjust in unfamiliar territory
Leadership through change — can you pivot and bring others with you
Learning mindset — do you reflect, iterate, and improve over time
How this shows up on the job:
You pivot direction when needed — and motivate the team to pivot with you
You learn from experience and mistakes, and iterate on your leadership
This is especially critical when building AI or ML products, where ambiguity is constant and you’re often operating without a playbook.
How this shows up in interviews:
You acknowledge uncertainty without apologizing
You reframe the question and move forward with confidence
A common mistake I see:
PMs focus on giving the “right” answer. Hiring managers care far more about how you respond, learn, and lead through discomfort.
Those are the true marks of a senior Product Leader.
Who’s hiring (job posts from my network)
Curated list of live roles from hiring managers & recruiters in my network:
Chime - Hiring for Director, Product Analytics in SF (Hybrid) → HM Post
Duolingo - Hiring for Director, Product Mgmt., Growth in NYC → HM Post
Microsoft – Hiring a Principal PM, AI in Seattle → HM Post
Walmart – Hiring a Principal PM, Marketplace Automation/AI → HM Post
Mojang Studios (Minecraft) – Hiring a Principal PM in Seattle → HM Post
Salesforce - Hiring a Sr PM for Sales Cloud, in SF → HM Post
Google - Hiring a Group PM for Google Beam in Mountain View → HM Post
Zillow - Hiring for multiple Senior Product Manager roles
Rinsed (startup) - Hiring a Sr Product Manager (remote) → Linkedin Post
Reserv (startup) - Hiring a Sr Product Manager (remote)→ HM Post
Olo ((startup) - Hiring a Sr Product Manager (remote)→ HM Post
📍 More roles? Check out trueup.io/jobs.
Ready to operate at the next level in 2026?
If this resonated — and you’re navigating bigger decisions, expectations, or career moves — here’s the best way to work with me right now.
An 8-week (Feb 9th - April 3rd), high-touch virtual coaching program for Senior, Principal, Group and Director-level PMs, limited to 10 spots.
Designed for experienced product leaders who want to:
Strengthen judgment and leadership presence
Build AI PM skills for real-world impact and interviews
Prepare for promotion, expanded scope, or a thoughtful next move
Structured coverage of topics - strategy, design, execution, metrics, leadership, behavioral & case interviews, and AI PM interviews — with a senior-level lens.
I’ve worked with 40+ Senior Product Leaders (Sr PM → Director) at top tech companies across the U.S. (Amazon, Netflix, Stripe, Google, Meta, Adobe, Cisco, Apple, Nvidia, Intuit, Intel and more), and several high growth startups, who’ve expanded scope, moved to the next level, strengthened compensation, and — most importantly — built confidence in showing up as the leaders they want to be.
Not ready to work with me yet ? I got you covered!
If you want a clearer view of your current strengths and growth areas, I’ve created a PM Skill Level Assessment Test (aka, an in-depth quiz 😉 ) used by experienced product leaders to assess where they are.
It reflects real on-the-job PM skills — and often surfaces areas where strong PMs struggle to translate that work into leadership presence, or next-level roles.
Over the past year, I’ve watched PMs in PM Level-Up make meaningful shifts — not overnight, not magically, but deliberately.
They stopped overthinking.
They practiced how they show up.
They made decisions that aligned with the kind of Product Leaders they wanted to become.
They didn’t wait for the market to be perfect or for confidence to magically appear. They chose a direction, built momentum, and adjusted along the way.
If this year feels like one where you want to operate with more clarity — in how you interview, lead, and make career decisions — this is a good moment to pause and choose your next step.
Forward motion doesn’t require certainty.
It just requires a decision.
Until next time 💙
— Coach Pri
