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- Why failure stories matter — plus AI PM interviews, a community meetup, and new PM roles from my network
Why failure stories matter — plus AI PM interviews, a community meetup, and new PM roles from my network
Join us for our in-person PM Community Meetup Jan 23rd!

A small northward shift — in season, in energy, and in decisions!
👋 If you’re new to this newsletter - Welcome!
What’s new from Coach Pri?
This week marks the festival of Uttarayana (“moving northward”) or Makar Sankranti, celebrated in different parts of India under different names, which has always meant something special to me.
Growing up, it meant sesame laddoos in the kitchen, kite flying (after many attempts 😅 !) on the terrace, family and neighbors hanging out together in sweaters, and that unmistakable feeling that winter was slowly giving way to slightly longer, brighter days.
The sun beginning its northward journey wasn’t something we talked about explicitly — but you could feel the shift. (If you live in Canada or New York or a much colder part of the world 🥶 , and aren’t feeling that shift 😉, I feel you, hang in there! )
I’ve been thinking about that kind of shift lately.
Not the loud, dramatic resets we often chase — but the quieter ones. The moments where direction matters more than speed, and intentional choices matter more than having perfect clarity.
That’s the energy I’m bringing into this newsletter going forward.
I’ll be using this space to share ideas, frameworks, and real patterns I see in my work with senior product leaders — especially around decision-making, influence, and leading through ambiguity.
Consider this a small but steady northward move — in how we think, decide, and lead.
P.S. - If you find this newsletter useful, please move it out of your Promotions tab in Google, and into your inbox, & mark me as a safe sender, so you don’t miss any upcoming ones - Thank you!
Upcoming Events
Senior AI PM interviews aren’t about demos or buzzwords — they’re about judgment, tradeoffs, and decision-making under ambiguity.
That’s what I’ll be breaking down in my AI-ML PM Interview Masterclass on Friday, Jan 23rd, designed for Senior to Director-level PMs preparing for AI/ML roles.
Two ways to join:
💻 Virtual (12–1 pm PT) — Free
How senior AI PMs are evaluated + strategies to stand out
Bonus: AI PM Interview Question Bank
👉 Register here
🤝 In-Person (5:30–8 pm PT, San Jose) — $50
Deeper discussion, real interview examples, networking
Bonus: Storytelling framework + client insights
👉 Register here before we’re full!
P.S. If you’re local, the in-person experience is worth it.
PM Insight of the week
💪 How you talk about failure says a lot about you as a Product Leader.
Failure is inevitable in fast-moving product roles. What matters isn’t that something failed — it’s the story you tell about it.
The story you tell yourself.
The story you tell your team.
And the story you tell interviewers or senior leadership.
Hiring Managers aren’t looking for perfection. They want to see that you can learn quickly, regain momentum, and lead forward with stronger judgment.
How this shows up on the job
You take ownership without blame
You extract clear learnings and pivot when needed
You help the team recover, and move forward
How this shows up in interviews
You frame failure as a decision and learning moment
You highlight judgment, tradeoffs, and growth
Ask yourself
Can I explain why the decision made sense at the time?
Do I clearly articulate what changed afterward?
A common mistake I see:
PMs either have no failure stories — or they choose one that makes the failure the headline. Interviewers care less about the setback, and more about how you thought, learned, and moved forward!
Who’s hiring (job posts from my network)
Curated list of live roles from hiring managers & recruiters in my network:
Videoamp – Hiring a Principal PM for Ad Planning in NYC → HM Post
ZScaler – Hiring a Principal PM, Platform UX in San Jose → HM Post
Amazon – Hiring a Principal Tech. PM, Live/FireTV in Germany → HM Post
Change.org - Hiring a Principal PM, Growth → Linkedin Post
Cedar - Hiring a Principal PM, AI Personalization in NYC → Recruiter Post
Zillow – Hiring a Sr PM, Quote-to-Cash, Remote → HM Post
Dandy – Hiring a Sr PM, Implants in NYC → HM Post
SimplePractice – Hiring a Sr PM, Clinical Communications → HM Post
Walmart Global Tech – Hiring a Sr and Staff PM → HM Post
ZScaler – Hiring a Principal PM, Platform UX in San Jose → HM Post
Etsy – Hiring a Sr PM, Machine Learning, Ads in NYC → HM Post
📍 More roles? Check out trueup.io/jobs.
Ready to operate at the next level in 2026?
If this resonated — and you’re navigating bigger decisions, expectations, or career moves — here’s the best way to work with me right now.
An 8-week, high-touch virtual coaching program for Senior, Principal, and Director-level PMs, limited to 10 spots.
Designed for experienced product leaders who want to:
Strengthen judgment and leadership presence
Build AI PM skills for real-world impact and interviews
Prepare for promotion, expanded scope, or a thoughtful next move
Structured coverage of topics - strategy, design, execution, metrics, leadership, behavioral & case interviews, and AI PM interviews — with a senior-level lens.
I’ve worked with 40+ Senior Product Leaders (Sr PM → Director) at top tech companies across the U.S. (Amazon, Netflix, Stripe, Google, Meta, Adobe, Cisco, Apple, Nvidia, Intuit, Intel and more), and several high growth startups, who’ve expanded scope, moved to the next level, strengthened compensation, and — most importantly — built confidence in showing up as the leaders they want to be.
Not ready to work with me yet ? I got you covered!
If you want a clearer view of your current strengths and growth areas, I’ve created a PM Skills Assessment Test (aka, an in-depth quiz 😉 ) used by experienced product leaders to assess where they are.
It reflects real on-the-job PM skills — and often surfaces areas where strong PMs struggle to translate that work into leadership presence, or next-level roles.
In the last 12 months, PM Level-Up participants have:
Stepped into larger scope and leadership roles
Strengthened AI PM interview performance & landed offers
Made confident, intentional career moves — without burning out
That progress didn’t come from waiting for perfect timing. It came from making a clear decision and moving forward.
If 2026 is the year you want to operate with greater clarity and intention, this is a good moment to act.
Sometimes the most important step is choosing a direction.
Until next time!
— Coach Pri 💛