👋 If you’re new to this newsletter - Welcome!

What’s new from Coach Pri?

I just got back from the Cherry Blossom Festival in DC 🌸 — it was one of those magical pauses that remind you how powerful reflection and clarity can be (in both life and career).

While I missed sending the newsletter last week, a lot has been blooming behind the scenes...

✅ 5 spots already filled for our next PM Level-Up cohort kicking off May 6th
✅ AI PM Interview Masterclass (VIRTUAL), and in-person Product-with-Pri Community Meetup coming up soon!
✅ Registration closes Friday May 2nd!

Curious to see if or how the PM Level-Up program can help YOU get to your next role faster (internally or externally)?

👉 Book a free 15 min career strategy call with me before the program’s full!

🤖 APRIL 25th - VIRTUAL MASTERCLASS -“3 Ways to ace your AI PM Interviews” : 

Join us THIS FRIDAY, April 25th, from 12 pm to 1 pm PST for our FREE VIRTUAL Masterclass to help you strategize and learn actionable tips on how to stand out in your AI PM interviews! BONUS: My AI PM Interview question bank so you can easily practice without hunting for great questions - you’re welcome 😉 

👉 Sign up here.

🥳 MAY 1st - PM Community Meetup + “Supercharge your job search with LLMs” Masterclass : Join us on Thursday, May 1st - 5:30 - 7:30 pm PST for our in-person “Product-with-Pri” PM Community Meetup, right here in the South Bay Area! Only 20 spots max due to venue size limitations!

👉 Sign up before it’s too late - Register here.

Product Management News & Industry Trends

🌍 4 Emerging Trends PMs Should Track (April 2025)

🧠 AI Proficiency = PM Table Stakes
Shopify’s CEO now expects all employees to use AI—and justify when they don’t.
Why it matters: PMs must lead by example. AI fluency is no longer a “nice to have”—it’s part of your toolkit for speed, scale, and innovation.

🤖 AI Agents Need Product Leadership
Microsoft’s CTO shared that PMs are critical to training next-gen AI agents.
Why it matters: As agents become digital coworkers, your ability to shape user feedback loops and guide AI behavior will define product success.

📦 Tariffs Are Reshaping Global Supply Chains
Trump’s latest tariffs on Chinese imports are forcing suppliers to slash prices and rethink manufacturing strategies.
Why it matters: PMs should stay alert to cost fluctuations, delays, and new sourcing dynamics. These macroeconomic shifts directly impact roadmaps, pricing, and inventory decisions.

🌱 Sustainability Is Becoming a Must-Have
Consumers and regulators are pushing for greener products, and brands are responding by baking sustainability into their product roadmaps.
Why it matters: PMs who consider energy use, material waste, and circular design early will have a competitive edge—and stronger product-market fit.

Who’s hiring (job postings from my network)

PM hiring remains strong 🔥 I’ve curated a list of roles from hiring managers & recruiters in my network. Apply directly or reach out if you’d like a referral!

• Amazon – Hiring a Principal PM for their IAM (Identity) space → HM Post

• Amazon – Also hiring a Sr. PM for Kindle scribe → HM Post

• Linkedin – Hiring a Principal PM for Trust & Compliance → HM Post

• Included Health – Hiring a Sr. PM → HM Post

• Strava – Hiring a Sr. PM in their subscriptions space → HM Post

• The Trade Desk – Hiring a Sr. PM, Developer experience → HM Post

• Digital Ocean – Hiring for many Sr & Principal PM roles (AI & PaaS) → HM Post

📍 More roles? Check out trueup.io/jobs!

PM Career/Interview Tips of the Week

How can you stand out in your behavioral PM interviews?

Here are some tips:
1. Write your stories and tag them with PM skills!
2. Practice your stories - with GPT, with a peer or even better, with a Coach 😁
3. Share the structure with the interviewer before you begin your story
4. Create a “hook” at the beginning of each story/behavioral interview answer - share an exciting result or outcome you led, to generate excitement and catch the interviewer’s attention!

🚀 Watch this video for more tips on how to stand out in your behavioral PM interviews!

Want to get deeper into how to apply these frameworks to real life case studies and examples? We cover these in-depth in the PM Level-Up program! Ask me, and I’ll give you a full review of our digital content library!

👉 What’s your biggest challenge in behavioral PM Interviews? Reply and let me know – I’d love to help!

Whenever you’re ready, here are 2 ways I can help…