👋 If you’re new to this newsletter - Welcome!

What’s new from Coach Pri?

• Whether you’re ‘in-the-job’, or ‘in the job market’ - one thing I know for sure - trying to find your next career step in 2024 requires building resilience, and mindset skills. 💙 
  
  Your ability to manage interview stress, on-the-job stress, handle rejection, stay confident, and believe in yourself is a make-or-break in today's PM job hunt!
  
  🔥 Come join us for an awesome SELF-CARE workshop this FRIDAY, SEPT. 27th - 12 - 1:30 PM Pacific time - this is a unique opportunity to learn and practice self-care strategies with a group of fellow PMs in a safe setting, with our special guest - certified wellness coach and Columbia University alum Ebonee Ragins, MA, NBC-HWC!

👉️ Register here (limited seats)!  

• Leadership Training - Announcing the public launch of my Leadership Micro-Training - based on my own 3-ICE Approach to leadership!This brings in all my learnings from 15+ years as a product leader, and many leadership trainings - including Brene Brown’s ‘Dare to Lead’ approach. .

Product Management News & Industry Trends

• The rise of the growth PM: These roles are increasing as market confidence starting to return, and companies want to hire product managers who can help them grow and scale to the next level. So if you have experience in this area - go for growth! 😉 
  
  HubSpot, Salesforce, TikTok, Amazon, Atlassian, MongoDB, AI Digital, CrowdStrike & Adobe, among others, have hired the most for growth roles in recent months. Checkout this website for live job market data & insights.

• Industries that are hiring: Healthcare, security, trust & safety, education, some finance/fintech and manufacturing & distribution.
  

• Return-to-work mandates: Amazon employees (many of them parents!) are of course planning for their Option B given the 5-day return to work mandates. If you’re at Amazon & wondering if it makes sense to start job-searching for a more flex role outside - let’s talk. There are lots of openings for people with an Amazon PM skillset! And - here’s a list of remote job remote job boards 😃 

• Trust & Safety are top-of-mind: You might have heard of KOSA (kids online safety act) which has officially passed the senate, and requires digital products to be “safe by design” and not-inducing or causing addiction for kids and teens. And COPPA 2.0 (Children and Teens' Online Privacy Protection Act) is coming. As a mom of an almost 13-year old, I’m quite happy about this - although how it will be implemented in practice is yet to be seen.

Who’s hiring in my network (HM Linkedin Posts!)

I know that looking for a job is hard! So here are specific links to hiring manager or recruiter posts from people in my network, that give you an insider’s edge while applying..

• MarginEdge is hiring a Sr Product Manager, Payments - here is the hiring manager’s post.

• Walmart is hiring a Sr Product Manager in the customer privacy & safety area. Here is the HM’s post.

• Ontra - an AI-powered legal tech solutions firm is hiring for Sr PMs. Here is a post from someone in the hiring team.

• Instacart is hiring for an interesting Sr Product Manager, Discovery role! Here is the HM’s post.

• StackOverflow is hiring a Sr. Product Researcher. Here’s the HM’s post.

• Microsoft is hiring for Sr Product Manager, Partner Ecosystems. Here’s the HM’s post.

  Check out this job board for more open roles.

PM Career/Interview Tips of the Week

💥 We are in week 4 of the PM Level-Up Group Program - and our topic of the week is Product Design & Product Sense!

Here’s what you need to prepare for these interview questions:
1. Market estimation - understand TAM, SAM, SOM & related concepts. Know your numbers - world population, US population, how much of the world has internet, etc.
2. User segmentation - what is the best way to segment the target market?
3. User journey mapping
4. Understanding user needs and problems
5. Product Design & Prototyping basics
5. Usability testing
6. Collaborating with UX design, user researchers and others
7. High level knowledge of what is design thinking (and what it isn’t!)
8. A/B Testing
9. Information Architecture/Collaboration with architects to design the product
10. Show your prioritization & data-informed decision making skills to share what product you will decide to build, and how will you build it!

🧠 Pro-tip: Know that Product Sense is overall - across the PDLC (product development lifecycle) - e.g. can you discover user problems, figure out the target market, figure out which problems are most important to solve for, decide what makes sense to build, figure out how to design it, build it and launch it? Whereas Product Design hones in more on the design aspects.

Make sure to understand company culture, operating model, their interview style and expectations, to help you prepare in the right way!

👉️ Checkout this YouTube video on Market Estimation and this video on Product Design interview questions that I created for Stanford!

💥 What are your biggest challenges in answering Product Design & Product Sense Interview questions? 

Whenever you’re ready, here are 2 ways I can help…