👋 If you’re new to this newsletter - Welcome!

What’s new from Coach Pri?

This is an exciting week - we’re in Week 4 of the PM Level-Up Program, covering Product Sense & Product Design—two must-have skills for PM interviews! (more on this in the interview tips section below).

But what I’m most excited about is our Self-Care Workshop for PMs - coming up TOMORROW (Thursday) with Ebonee Ragins, NYC-based certified wellness coach and fellow Columbia University Alum! Clients loved her session so much last time - we’re bringing it back 😁 

Two exciting events coming up this week & next:

💆‍♀️ THIS WEEK - 1. Self-Care Workshop for Product Managers (Virtual)
When: Thursday, Feb 20th | 12 PM - 1:30 PM PST
Join me and wellness coach Ebonee Ragins, along with fellow PMs for a session on managing stress, anxiety, and self-care strategies for PMs/Product Leaders. 

👉 Register here.

🥳  NEXT WEEK - PM Community Meetup + “Craft Your Pitch” Masterclass
When: Friday, Feb 28th | 5 - 7:30 PM PST
Our monthly in-person PM meetup in the South Bay Area! Expect networking, learning, and career growth insights. Limited to 20 spots—sign up before we’re full!

🔥 Register here.

Product Management News & Industry Trends

So much is happening in the world of tech that we need to be aware of as Product Leaders! Here are some key updates from this week that might impact you:

1. The AI Action Summit in Paris (Feb 10–11, 2025): This first-ever global AI summit brought together world leaders from 100+ countries!

   Key Takeaways for Product Managers:

   ⚡ Innovation vs. Regulation: Europe wants fewer barriers to become an AI hub, and the U.S. pushes for de-regulation to accelerate progress in AI.

   🌐 Democratizing AI: With India co-chairing, the summit emphasized AI accessibility for emerging markets, signaling new growth opportunities.

   🌿 Green AI: The push for eco-conscious AI development is starting up—future regulations may tie sustainability metrics to AI funding and compliance.

   If you’d like to catch-up - watch Sundar Pichai’s talk (Bonus - you can use these insights in your next PM interview 😉).

2. 🔍 AI in Product Development & the PM role evolution – AI is accelerating product development & iteration, allowing PMs to ship faster. The role of PMs is shifting - from execution, or time spent on ‘data analysis’ to more strategy and ethical decision-making in AI-driven environments.
   
   Here are some areas massive shifts are happening - Rapid prototyping, NLP based models doing ‘user data analysis’, AI driven DevOps tools for safer, more secure & faster releases, & hyper-personalization of products/product design based on user-needs and behaviors.

   (We will be digging deep into AI PM-ing during our Week 9 of the PM Level-Up program, and I will share key insights here, so stay tuned! )
   

3. 🏗 PM Organizational Shifts – More companies are moving to functional org structures inspired by Apple’s model—grouping PMs by expertise instead of fully cross-functional teams. Instead of placing PMs directly within cross-functional squads, they may now be grouped by domain expertise, e.g.

   • Growth PMs → Focus on user acquisition, retention, and monetization.

   • Platform PMs → Handle APIs, internal tools, and infrastructure.

   • AI/ML PMs → Oversee data-driven features and algorithmic products.

   In this model, engineering, design, and data teams remain cross-functional, but PMs are centralized within their functional area of expertise.
   
   Why? Due to the AI revolution, we need more specialized PMs - so this functional alignment makes more sense - it allows PMs to build expertise in a specific space, improve productivity & enables them to be more strategic, all things necessary to design, build & launch AI/ML products.

Who’s hiring (job postings from my network)

It’s still Q1 and hiring is strong - the PM job market is on fire! 🔥 I’ve curated a list of live roles from hiring managers & recruiters in my network. Apply directly or reach out if you’d like a referral!

🔹 Adobe - One of my favorite companies is hiring for a Principal PM in the Gen AI Brand experiences space - great oppty to build a 0-1 product! → HM Post
🔹 Upright – Looking for a Sr. PM in the Ed-tech space → HM Post
🔹 Amazon – Hiring a Sr. PM, Tech for Consumer Growth → HM Post
🔹 Redfin – Hiring a Sr PM for Search & Sort - for the rental market → HM Post
🔹 UserInterviewes – Hiring a Sr. PM for their Marketplace team → HM Post
🔹 Tremendous – Fin-tech startup is hiring for a Sr. PM role → HM Post
🔹 Blue Origin – Hiring for a Sr. Technical PM role in supply chain → HM Post

📍 More roles? Check out trueup.io/jobs!

PM Career/Interview Tips of the Week

💡 Struggling to structure your Product Sense or Product Design interview answers? Use my own/proprietary 6W-1H Framework to think like a top-tier PM:

🧩 How to Structure Your Answer:

1. Why? – Why build this? (Market trends, business alignment, user behaviors/expectations, company mission & goals)

2. Who? – Who are the target users? (Personas, segmentation)

3. What? – What problems do they face? (Brainstorm pain points - Divergence)

4. Which? – Which problems should we solve? (Prioritization - Convergence)

5. What? – What solutions could work? (Ideate product ideas - Divergence)

6. Which? – Which solution should we actually build? (Prioritization - MVP selection)

7. How? – How will we execute? (UX, trade-offs, engineering feasibility)

8. Summarize your answer from top to bottom!

🚀 Pro Tip: Always start by aligning with the interviewer on the product’s goal or objective.

🎯 Want real examples? Consider joining our next cohort for the PM level-up program for live PM coaching sessions where we work on case studies as a group!  🚀

💥 What are your biggest challenges with Product Design & Product Sense interviews?

Whenever you’re ready, here are 2 ways I can help…

1. The PM Level-Up Coaching Program - Next Cohort dates are out, and waitlist is open! 🔥

   From May 6th to June 27th:

   ✔ 8 weeks of personalized coaching (group + 1:1 sessions)
   ✔ New "Building AI Products" module added!
   ✔ Exclusive guest speakers from big tech & startups
   ✔ Live case study practice & personalized mock interviews
   ✔ Job search accountability & networking support
   
   We have only 10-12 spots per cohort, so we get full quickly. But this also means you get personalized attention - via slack, group calls & 1:1 calls! Your questions are ALWAYS answered. And you are 100% clear on your roadmap to succeed & reach your career goals. And you build the right skills & confidence so you are fully interview-ready! 😍

   📌 Want to figure out if or how this program can help YOU? 
   
   👉Book a free 15-min brainstorm call so we can assess fit. (or reply to this with the word ‘waitlist’, and I’ll reach out!).