Out with Piper for a walk!
👋 If you’re new to this newsletter - Welcome!
What’s new from Coach Pri?
👋 Hey there,
Spring is quietly arriving already - here in California, there are blooms 🌸 all around my neighborhood, and we just tucked away the heavy comforters this weekend — one of those small rituals that signals a new season.
And with every season change, there’s an adjustment. What worked a few months ago doesn’t always fit now.
The same is true in the PM landscape. It’s easier than ever to prototype and build. But if you’re working as a PM or Product Leader, you know that it’s not becoming easier to launch.
👉 On the interview front, hiring managers are still testing product sense, prioritization, and judgment. Because as building gets cheaper, thinking becomes more valuable.
AI may accelerate execution. It doesn’t replace clear problem framing, trade-off decisions, or leadership.
Which is exactly why, inside the PM Level-Up Program, we’re doubling down on both:
🔥 Core product thinking and AI-context fluency.
Because this season isn’t about hype.
It’s about sharpening judgment for the world we’re building in now.
🎈 The PM Level-Up Program (focused on AI products) is now underway:
This is an 8-week, live, virtual, small group experience (<10) designed for experienced PMs (Senior → Director) who are serious about their next career move, or want to operate more confidently in their current role.
We’ve kicked off this cohort with an awesome group of product leaders.
🏋️ We’re practicing:
• AI-driven product case studies - across Product Sense, Design, Strategy, Execution and Metrics!
• AI concept and trade-off questions
• AI-focused behavioral scenarios, leadership questions, and more.
Because today’s interviews don’t separate “core PM skills” from AI fluency.
They expect both. And we train for both.
A few spots are still open for rolling admissions until April 10th, and we have a few special bonuses. 🎁
👉 Once this cohort reaches capacity, enrollment will pause for the summer — and the next opportunity to join won’t be until August. If you’ve been considering working together, now is a good time to explore fit.
And if your employer offers a learning or education stipend, you may be able to get reimbursed for part of the program.
👉 Curious if this is right for you?
Let’s assess fit.
P.S. If you’d like my AI PM interview question bank, reply “question bank” to this email, and I’ll send it over to you!
P.P.S. If this newsletter is helpful, please move it out of Promotions and into your primary inbox so you don’t miss future issues. I appreciate you. 💛
Guest AMA session with Amazon Product Leader
I’m excited to host Amazon Product Leader (former startup PM, and a PM Level-Up Program alum ♥️) Akshita Tiwari, who will be sharing with us how she sharpened her product thinking skills, applied them in interviews, and despite the competitive job market of 2025, landed a role successfully at Amazon (and in time for her visa!). 🎉
If you’re looking for an inspiring session that lifts you up, where you’ll walk away with practical strategies on how to approach your job search - come join us!
🗓️ When: Thursday, March 5th
💻 Where: Virtual, Google Meet
A glimpse of topics we’ll cover:
How to stand out in a crowded market — early applications, smart referrals, and tailored resumes.
How to structure your prep for real results — focused weekly practice and frameworks that elevate answers from good to great.
How to approach each interview round strategically — recruiter, HM, product sense, analytics, and finals require different depth and positioning.
How to manage fatigue and setbacks — building the resilience needed to turn strong interviews into offers.
🔥 Sign up here.
Key takeaways from the India AI Summit
🇮🇳 India AI Summit — Why U.S. (and Global) Product Leaders Should Pay Attention:
1. AI supply chains are becoming global.
US companies are already partnering with or building AI infrastructure in India — from data centers to model development to engineering hubs. If you’re leading AI products, parts of your stack (talent, infra, or vendors) may increasingly sit there.
2. AI talent strategy is shifting.
India continues to double down on AI engineering depth. For US PMs, this means more distributed AI teams — and stronger competition for differentiated product thinking, not just technical capability.
3. Global governance models are diverging.
While the US leans market-led and Europe leans compliance-heavy, India is positioning itself as innovation-forward but governance-aware. If your product operates globally, you’ll need to design for multiple regulatory philosophies — not just one.
4. AI products built in India will enter US markets.
From developer tools to productivity apps to vertical AI solutions — Indian startups are building globally from day one. The competitive landscape is expanding, whether you’re aware of it or not.
5. AI leadership is becoming geography-agnostic.
The next breakout AI company, model layer, or enterprise platform may not be US-born. Product leaders who understand global AI ecosystems — not just Silicon Valley — will have a strategic edge.
PM Insight of the week
🧠 PM Insight of the Week: Speed is not the same as judgment.
AI has made it easier than ever to build. Generate 10 feature ideas in seconds. Prototype in a week.
But interviews — and real product leadership — aren’t testing speed (they aren’t thinking, “ahem, let’s see how fast you can finish the case study 🤔”).
They’re testing judgment.
Clients are getting questions like:
“You have 6 weeks, limited engineering capacity, and access to LLMs — what do you prioritize?”
“Model accuracy improved from 82% to 88%. Is that enough to launch?”
These are prioritization and trade-off questions.
And here’s where many PMs struggle:
They jump to solutions without clearly framing the problem.
They struggle to generate multiple user problems or solution paths under time pressure.
They choose something… but can’t clearly explain why.
In a world where building is cheap,
discernment and judgement is the differentiator.
How this shows up on the job:
• Engineering gets buried under too many PRs.
• Roadmaps get crowded.
• Velocity increases — clarity doesn’t.
Senior product leaders protect focus. They anchor decisions to impact.
How this shows up in interviews:
• You slow down and structure the problem.
• You generate options quickly (divergence).
• You prioritize intentionally (convergence).
• You clearly communicate trade-offs.
This week inside the PM Level-Up Program, we’re deep in product planning, roadmaps, prioritization, and trade-offs.
We’re applying frameworks like Kano, RICE, and strategic scoring in live, hands-on Miro case sessions — practicing real interview questions where clients must:
Generate 6 user problems in 2 minutes.
Come up with multiple solution paths under time pressure.
Prioritize clearly.
And articulate exactly why they chose what they chose.
Because senior interviews aren’t about idea volume. They’re about structured thinking under pressure.
And with the right practice, training, support and resources, you CAN build confidence and succeed!
Who’s hiring (job posts from my network)
Curated list of live roles from hiring managers & recruiters in my network:
Amazon - Hiring for Principal Product Manager, Amazon Ads → HM Post
Fanatics - Hiring for Principal Product Manager in NYC → HM Post
WebPT - Hiring for Principal PM role (healthcare + fintech) → HM Post
Intuit - Hiring for Principal PM, Agentic conversation, SF Bay Area → HM Post
Autodesk - Hiring for Principal PM, Flow Platform in SF → HM Post
NBC/Peacock - Hiring for Principal PM, Content Experience, NYC → HM Post
Google - Hiring for Sr PM, Gen AI, Google Cloud, Sunnyvale, CA → HM Post
Microsoft - Hiring for Principal PM, AI search/recommendations → HM Post
Microsoft - Hiring for Principal PM, Core AI Fine-tuning, NYC → HM Post
Microsoft - Hiring for Sr. PM, Agentic AI, Redmond, Washington → HM Post
📍 More roles? Check out trueup.io/jobs.
Ready to operate at the next level in 2026?
If this resonated — and you’re navigating bigger decisions, expectations, or career moves — here’s the best way to work with me right now.
An 8-week high-touch virtual coaching program for Senior to Director-level PMs, limited to 10 spots.
Designed for experienced product leaders who want to:
Strengthen judgment and leadership presence
Build AI PM skills for real-world impact and interviews
Prepare for promotion, expanded scope, or a thoughtful next move
Structured coverage of topics - strategy, design, execution, metrics, leadership, behavioral & case interviews, and AI PM interviews — with a senior-level lens.
I’ve worked with 40+ Senior Product Leaders (Sr PM to Head of Product levels) at top tech companies across the U.S. (Amazon, Netflix, Stripe, Google, Meta, Adobe, Cisco, Apple, Nvidia, Intuit, Intel and more), and several high growth startups, who’ve expanded scope, moved to the next level, strengthened compensation, and — most importantly — built confidence in showing up as the leaders they want to be.
Not ready to work with me yet ? I got you covered!
If you want a clearer view of your current strengths and growth areas, I’ve created a PM Skill Level Assessment Test (aka, an in-depth quiz 😉 ) used by experienced product leaders to assess where they are.
Here’s what I’m noticing right now:
The PMs who are getting traction aren’t the loudest. They’re not the ones chasing every trend.
They’re the ones who’ve sharpened their thinking, tightened their stories, and gotten very clear on the value they bring — especially as AI reshapes what “strong PM” actually means.
The market is changing.
Interview expectations are higher.
But this isn’t a reason to panic — it’s a reason to prepare differently.
If you don’t want this spring to look exactly like last spring — same frustrations, same stalled searches, same “maybe later” — then it might be time to do something different.
Rolling admissions for PM Level-Up are open until April 10. We all know that Q1 is the best time to get hired, and things slow down once we hit summer.
If you’re serious about leveling up how you think, communicate, and compete in today’s market, this is your window.
Until next time 💙
— Coach Pri
